Slobby’s World

12 Episodes Straight-to-Series / "Trending" on Netflix
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About The Founder

Adam Wilkenfeld – Executive Producer, Creator, Director

Adam Wilkenfeld is a three-time Emmy Award-winning storyteller whose work spans hit reality series, award-winning documentaries, and brand campaigns for some of the world’s most recognizable organizations. As creator and executive producer of Slobby’s World — a Netflix reality series that “trended” globally in 2019 — Adam brought his signature mix of curiosity, irreverence, and character-driven storytelling to an international audience.

From 2012–2017, he served as creator and executive producer of Timber Kings and its spinoff, overseeing four seasons of one of HGTV Canada’s most successful series, premiering at 4.5x the network’s average viewership and becoming the #1 series in its history. Earlier, as showrunner for Discovery’s Saw Dogs, he led crews into remote locations, capturing high-stakes builds and the personalities behind them.

Over more than two decades, Adam has booked and conducted more than 2,000 interviews, led crews, and managed budgets of all sizes—guiding projects from early development through post-production and delivery while navigating high-stakes client interactions with professionalism and clarity. He has also created dozens of sizzle reels for network executives—distilling big ideas into captivating minutes that cut through short attention spans—an approach that translates seamlessly to digital and social media storytelling. His branded work has supported clients including the CDC, Neutrogena, RL Leaders, THQ Video Games, the U.S. Army, and Children’s Hospital.

Whether the project calls for creative vision, precise execution, or both, Adam brings a deep love of story, a collaborative spirit, and the drive to deliver content that resonates. Equally comfortable in the field or the edit bay, he delivers work that meets the moment and exceeds expectations.

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